ANALYTICS FOR MEASURING MARKETING SERVICES
Marketing automation programs allow you and your team to track what each individual prospect is doing on your website, what they are reading, which video they watched (and for how long), which pages they visited and which efforts prompt them to convert.
As a partner with HubSpot, we can assign prospects to “smart” lists identifying where a contact fits in that buyer’s journey based upon his or her online actions. This allows your sales team to focus their follow-up on those in the intent stage as well as getting the proper info to those in the consideration stage. This also effectively eliminates wasted time and frustration associated with chasing after leads that aren’t yet ready for a sales call.
Imagine knowing what content or offers are working best to acquire your new customers. With our closed loop marketing approach, you can know exactly what marketing initiatives are leading to revenue.
Every business needs an online presence to reach buyers in the internet age.
A website needs to not just exist, it needs to perform. It needs to attract visitors, educate them and convince them to buy. But I know what you’re thinking - easier said than done. This ebook 25 Website ‘Must Haves ”For Driving Traffic, Leads & Sales will show you the secrets.