The first step to creating an inbound marketing strategy is defining your business goals. We look at your competitors, your industry market, and where you stand in that market then create realistic, attainable goals and a road map of how to get there.
Inbound Marketing is the new vital channel.
Unlike the old outbound marketing methods of cold calling, direct mail and “cold” email, inbound marketing meets your prospects where they go online, attracts them to your website, converts them into customers and enlists them in promoting your business. This new school channel is the best form of marketing because of the high conversion rates you can achieve when you are bringing the right people to your website. You can more than double your conversion rate when people find you via Google, than using old-fashion marketing methods like handing out cards at networking events.
Attract Your Customers
Convert Visitors to Leads
Close Leads to Customers
Delight Your Customers
How we use the inbound model to propel your business to the next level.
Step 2 is all about blogging, social media, video, paid searches, SEO; all the things that attract quality people to your site. We don't just hand you a generic marketing strategy and say, 'run with it.' We do extensive research in regards to your industry and create relevant content to bring the visitors who fit your buyer persona to your website.
Is turning your visitors into leads by providing opportunities for them to convert throughout your website. For each opportunity we create premium content relevant to each stage of your buyer's journey until they convert into customers.
The relationship with your customers does not need to end at the register. We focus on nurturing your customers and turning them into promoters of your business. Continuing to market with value adding and promotional content will keep your customers coming back for more and bring new customers to you as well.
Know where your inbound traffic is coming from. Use analytics to keep tabs on which sources are driving people to your Web site, and take advantage of that information. You’ll get an in-depth peek into just who is visiting your Web site, what kind of content they’re looking for, how long they’re staying on your site, what they’re clicking and, most important, whether they’re converting into customers. We will help you refine your strategy, and define plan adjustments along the way.