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Avanti Vision captures attention, engaging your target audience and motivating them to action!
If you are looking for a digital marketing agency that understands the big picture and what it takes to stay ahead of your competition in the 21 st Century, you have come to the right place! At Avanti Vision, we are a team of online marketing experts assembled together for one purpose; to
make your business successful online. We utilize a formula that has worked successfully for several years on the Internet. It is called inbound marketing. Unlike the old outbound marketing methods of cold calling, direct mailing, and "cold" emailing, inbound marketing is the
process of meeting your prospects where they are, attracting them to your website, converting them into customers, then making them promoters of your
There are four primary steps in the inbound methodology:
The first step is to attract targeted leads and bring them to your company's online properties. The key here is to make sure they are targeted; in
other words, they are strongly likely to want and benefit from your product or service. This means going to where your prospective customers are likely to
be and engaging them. The method used to attract your ideal customer will vary based on your business, but here are some of the most effective ways to
bring in targeted prospects:
Amateur Video Making vs Corporate Video Production
Okay, so you understand the importance of video in your marketing strategy, but what type of video should you put out there? The fact is, not all videos are created equal. Sure, you can hire a person in house to go around with their cell phone, digital camera, or whatever other device and put together some footage to throw up on your salesperson's iPad or your website. The challenge is that when the credibility of your business is on the line, you don’t want it left in the hands of amateurs. A poorly made video can do irreparable harm to your business. It can drive away customers forever and put a permanent dent in your reputation.
Blogging, also known as content marketing, is a proven method of sending keyword rich content to your target market that educates them, provides useful
information (free of charge), and prompts them to click over to your main website. The key to a successful blog is quality content creation that also
includes keywords your target audience is typing in to find you online.
Search Engine Optimization (SEO):
Search engine optimization is used in conjunction with blogging to give your target market a better chance to find your blog posts and Web pages in the
local search results. Local search optimization includes both on-page and off-page methods. On-page, your site must be optimized with the right
keywords that flow naturally on your page; both attracting the search engines and pleasing your readers. Off-page, it is important to create backlinks
from other trusted websites. There are numerous ways of finding high quality backlinks, and it is important to make sure you do not go after low
quality links that might hurt your site.
A growing percentage of online users are looking for video. And with faster connections, this trend will undoubtedly continue in the future. Our video
production and video marketing methods allow you to speak directly to your target audience and connect with them on a deeper level. At Avanti Vision,
we have been doing high quality video production and marketing for many years. We can take you from start to finish; producing a professional video
that will be found by your target market in highly searched online media channels such as YouTube.
Responsive Website Design:
With nearly 40% of consumers connecting to the Internet using smartphones and tablets, it is critical that your website is responsive and looks
attractive to on-the-go mobile users. All our websites are designed to help targeted prospects on mobile devices easily connect with your company.
Pay per Click Management:
Pay per click ads are those that are placed within keywords your target market is likely to search. You only pay when the user clicks on the ads. PPC
is a great way to generate targeted visitors, but you must be careful to manage your campaign effectively so you can stay within your budget and not
lose money. Our pay per click management experts can take care of this process for you and ensure that your campaign is successful.
Now that you have established customer awareness and attracted them to your website, it is time to convert them from visitors into leads by establishing
contact with them. Here are some of the best methods to get their contact information:
Landing Pages/Offer Creation:
These are Web pages created to promote a specific offer after a visitor has clicked on a "call to action." For example, if you have a call to action
message at the end of your blog such as "click here to download a free report", it can take your visitor to the landing page that creates the offer and
explains all the benefits of obtaining this free report. This page should have strong sales copy that hits the user's psychological triggers and
prompts them to take action.
To collect the visitor's information, you must prompt them to fill out a contact form in exchange for whatever you are offering them on the landing
page. This process should be as smooth and seamless as possible. Otherwise your prospect may give up and not make it through your sales funnel.
Now that you have your prospect's contact information and turned them into a qualified lead, it is time to close the sale. Here are some of the most
effective ways to accomplish this:
Follow up emails can be a great closing tool. Once you have already attracted your visitors, established trust and turned them into leads, a
soft-selling email (or series of emails) delivering more useful information and presenting your product/service as their solution can be very
Closed Loop Marketing/Analytics:
Developing a detailed system to track the leads; where they are coming from and what percentage are converting into buyers. Using this system, we are
able to identify potential weaknesses in your sales funnel and address those issues to increase your closing ratio.
If you have products for sale directly on your website, we can design your web pages to become your most effective closing tool by showcasing your
products with powerful sales copy that closes your prospects right on the page.
Closing the sale is not the end of the inbound marketing process. Satisfied customers can be great sales tools in and of themselves (not to mention they
are also far more likely to become repeat customers). Here are some of the ways we turn your customers into walking billboards:
After the sale, continue to delight your customers with automated emails that deliver more useful information and occasionally offer them something
complimentary to the product or service they have already purchased.
Reach and engage your customers (and potential customers) in a relaxed setting that is highly conducive to positive branding. With over a billion users
on popular social platforms such as Facebook and Twitter, this is the perfect place to keep your market buzzing about your company and product.
Your online reputation is more critical than ever. One bad review can tarnish your brand and drive your customers away. Our reputation management team
proactively pursues customer testimonials and reviews and prompts customers to post their reviews on trusted third party sites. The goal is to
accumulate a high amount of positive reviews so your average rating stays above 4.5 stars and your targeted prospects deem you to be trustworthy.
Digital marketing using the inbound methodology may seem complicated. However, our team of experts helps you break down the process into actionable steps
and guide you through each of these steps. We are a certified Google partner with additional certifications in Google Adwords and Hubspot. We are also part
of the Facebook Partner Program for agencies. Contact us today and find out how we can help your company grow and prosper online.